Forty Strong
Your best years are now.
Fitness coaching for men over 40. So you can feel stronger than you have in years.
Get the free 7-day starter plan. Your first seven days, laid out.
Forty Strong. Your best years are now.
Three things we do instead.
- Workouts built for a body over 40
- A coach every week
- Meals that work at home, at the office and at dinner
The problem
Your body got left behind.
You built the life you wanted. But somewhere along the way, your body got left behind. And you'd rather keep your shirt on at the beach.
The belly fat won’t move, no matter what you try.
Your clothes don’t fit like they used to.
You’ve probably tried a program or two, and it didn’t stick.
Most of them were built for somebody half your age.
The price
“It's too expensive.”
Fair. A lot of guys have paid for a plan that wasn't built for them, and that money's gone. Here's how the math really works out.
$300a week
And the food is still on you.
$250a week
With the workouts, the meals and a coach every week.

Your coach
I've been there.
We know how it feels. You're winded on the stairs, and your jeans keep getting tighter. You work out and watch what you eat, and the belly doesn't move. You look in the mirror and don't recognize the guy looking back.
I've been there. At forty-three, I didn't recognize the guy in the mirror. So I built a plan for the life I actually had. Within a few months, my old clothes fit again. That was ten years ago. Since then, more than three hundred men over forty have done the same.
- 4.9Stars
- 300+Clients
- Certified trainer and nutrition coach
Your plan is built around your calendar, not a template. A certified coach checks it, start to finish. Put it next to a plan from an app and see which one fits your week.
Everything we've learned from three hundred clients is built into your plan.

How it works
Three steps.
- 01
Take the 2-minute quiz.
- 02
Get your plan, built around your calendar.
- 03
Feel strong, and stay that way.
Most guys feel the difference by the end of the first week.
Take the 2-minute quiz.What you get
The twelve-week program.

Meals that work at home, at the office and at a business dinner
$3,000
for the twelve weeks. That's $250 a week.
Take the 2-minute quiz.Personal trainer, 3 sessions a week
- About $100 a session. $300 a week.
- $3,600 over twelve weeks.
- Food: still on you.
- A coach: only on the days you train.
Forty Strong
- $250 a week.
- $3,000 over twelve weeks.
- Food: meals that work at home, at the office and at dinner.
- A coach: every week, all twelve.
The cost of waiting
Every year you wait, it gets harder to get back.
The result
Three months from now.
- On the stairs at work:
- you take them two at a time and reach the top ready to talk.
- In the mirror:
- you see someone strong looking back, and you stand a little taller.
- At the beach:
- shirt off, and proud of it.
- In the backyard:
- you’re the first one up, and the kids can’t keep up with you.


Free starter plan
Start this week, free.
Get the free 7-day starter plan. Your first seven days, laid out.
Ready for the whole twelve weeks? Take the 2-minute quiz.
Questions
What guys ask.
It’s $250 a week. A trainer three times a week runs about $300 a week, and the food is still on you. This is the workouts, the meals and a coach every week.
Of course you don’t have all day. You’ve got work, a family and a business. The plan is built around your calendar.
Most programs are built for somebody half your age. This one is built for a body over 40.
Yes. Every workout is built for a body over 40.
A coach every week, for all twelve.
Yes. The meals work at home, at the office and at a business dinner.
Ready when you are
Your best years are now.
Fitness coaching for men over 40. So you can feel stronger than you have in years.
Take the 2-minute quiz.Follow along




